We had no doubts that we would find marketing excellence with Javier and his team, their CV’s speak for themselves. With their support and their expertise, we were able to build a new level of marketing and commercial capabilities at Mowi. Most importantly, however, they have been the change agent who engaged the whole organization with the idea of creating future value by launching a global brand. The fact that our company even changed its former name “Marine Harvest” to the new brand name “Mowi” is certainly the best proof point for the level of commitment they have created for starting this journey of becoming a fully consumer-oriented organization.
Andreas Johler Managing Director Brand, Mowi