PARTNERS

Javier Sanchez
Co-Founder & CEO, MadridVP Group Marketing Director
Coca-Cola Latam & Europe
Global VP Coca-Cola Worldwide
Coca-Cola Atlanta
Head of Marketing Iberia & Nordics
Coca-Cola
Deputy Marketing Dir. CEE
Coca-Cola
Marketing Manager
Procter & Gamble

Guido Rosales
Co-Founder & Mgr. Partner, BarcelonaHead of Integrated Marketing Europe
Coca-Cola
Head of Integrated Marketing Latam
Coca-Cola
Head of Marketing Latam
Motorola Mobile
Head of Marketing Brazil & South America
Motorola Mobile
Business Manager Chile
Motorola Mobile
Marketing Manager Argentina
Heineken

Pedro Mir
Co-Founder, BarcelonaProfessor
Universidad Navarra
CMO
Sercotel Hotel Group
Marketing Director
Danone Spain
Health Marketing Director
Danone Global
Innovation Marketing Manager
Nutrexpa Foods
Marketing Manager
Lindt & Sprungli, Spain

Jonathan Lawlor
Co-Founder & GM, Middle East & AfricaCo-Owner of Nightjar Coffee
Dubai
Head of Marketing
Coca-Cola Middle East & North Africa
GM Marketing & New Business Director
Coca-Cola Japan
Head of Marketing
Coca-Cola Brazil
Marketing Director
Coca-Cola North & West Africa
Marketing Manager
Coca-Cola italy, Central & Eastern Europe
Marketing Manager
Kraft Foods UK, Germany
THE TEAM

Alicia Garcia
Marketing Srategist, MadridMarketing & Innovation Consultant
Spain
Marketing & Innovation Director
Diageo Spain
Marketing Director
EL Pais Media Spain
Brand Manager
Coca-Cola Spain
Innovation & New Tech Manager
Coca-Cola Spain
Brand Manager
Procter & Gamble Spain

Jeannine Ferguson
Commercial & Retail, LondonSenior Director Commercial Marketing EMEA
Johnson & Johnson Consumer EMEA
Shopper Marketing Director Europe
Coca-Cola EMEA
Head of Customer Marketing EMEA
Coca-Cola EMEA
Head of Shopper Marketing
Coca-Cola UK
Brand Manager
Coca-Cola UK
National Account & Category Manager
Coca-Cola UK
Commercial Manager & Retail Development
Marks & Spencer UK

Frank Mertens
Marketing & Media, ZurichGroup Marketing Director
Groupon EMEA
Marketing Dir. Global Expansion
Ebay
Global Brand Director
Bacardi
Global Director Creative Excellence
Coca-Cola Atlanta
Greater China Business Director
BBDO China
Vice President Account Director
BBDO Worldwide

Miguel Moreno
Marketing Executive, Madrid & MiamiGlobal Sr. Marketing Director
Coca-Cola
Mkt Communication Director
Coca-Cola Centro America
Head of Digital
Coca-Cola Brazil
Head of Digital
Coca-Cola Europe
IT Director
Chr. Hansen, Denmark

Enrique Lopez
Shopper Marketing, DubaiCommercial Leader
Coca-Cola MENA
Commercial Planning
Coca-Cola MENA
Channel Developer
Coca-Cola Mexico
Category & Revenue Manager
Coca-Cola Mexico
Retail Account Manager
Coca-Cola Mexico
Marketing & Competition Executive
Coca-Cola Mexico

Maria del Rio
MARKETING, COMMERCIAL & GENERAL MANAGEMENT, DENVERCEO Clearly Kombucha
Molson Coors Beverage Company, USA
VP and General Manager Hand & Face North America
Kimberly Clark Corporation, USA
Marketing VP & General Manager
Global Coca-Cola Keurig Venture – Coca-Cola USA
Global Head of Tea and Coffee
Coca-Cola USA
Marketing Director
Coca-Cola Mexico
Marketing Director
Coca-Cola Chile
Marketing Director
Procter & Gamble LATAM

Kevin Tressler
Sports & Entertainment Marketing, DubaiIndependent Consultant
Middle East
Global Director Commercial
Coca-Cola Enterprises
Global Director Sport Assets
Coca-Cola Enterprises
General Manager
Coca-Cola India
Account Director
McCann India

Diego Izurieta
Marketing Strategist, New YorkGlobal Marketing Director – Gum category
Mondelez USA
Category Director Gum & Candy
Mondelez Andean, Central America & Caribbean
Marketing Director Still Beverages
The Coca-Cola Company – Latin Center Business Unit
Marketing Director
The Coca-Cola Company – Colombia & Ecuador
New Business Development Manager
Unilever USA
Marketing Manager
P&G Puero Rico

Wasim Basir
Purpose Marketing & Storytelling, DubaiIntegrated Mkting Communications Director
Coca-Cola MENA
Integrated Mkting Communications Director
Coca-Cola India
Marketing Activation Director
Coca-Cola China
Group Vice President
Rediffusion DY&R India
Managing Director (Red Lounge Project)
Coca-Cola China
Group Account Director
McCann Worldgroup China