Mr. Pedro Mir has a wide experience in marketing and has been responsible for global projects in companies like Danone, Lindt Sprüngli and other multinational firms, has been leading products & services launches and global innovation strategies during the last fifteen years helping companies to develop their successful consumer approaches.
Pedro got his Bachelor in Economics at University of Navarra and reached his MBA in ESADE Business School. He’s been trained in Communication Strategy and Social Media at the MIT (Massachussetts Institute of Technology), and in Corporate Strategy at Fudan University Shanghai (China).
His main executive dedication, research focus and PhD is based on Consumer Behavior and Online Reputation. He combines executive and academic positions currently Marketing Professor at University of Navarra and Visiting Professor at Carroll School of Management at Boston College and Nikolaus Copernicus in Poland. He is main researcher at the Asymmetric Qualitative Analysis for Marketing Management Research Center – AQUAMM (Boston, USA) and key speaker at the American Marketing Association Global Conference 2016.
Pedro published several marketing articles and papers in high impact marketing journals, he’s also author of the book “Brand.com – Social Media and brand reputation“.