The big difference between Top Line and other consulting groups is that we’ve run some of the most demanding businesses in the most demanding marketing environments and still achieved very strong results.
Our direct approach will provide you with the principals to make your organisation more confident and better structured. We will challenge the status quo, helping you drive the change necessary in making your marketing more efficient and more effective.
Once we have given you our recommendation, via our global pool of best-in-class associated partners built up over the years, we can help you execute.
managed over $100B revenue TOP GLOBAL BRANDS in 5 continents.
developing and executing marketing strategies
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Strategies are meant to achieve objectives
Things change… good strategies are fluid.
Brutal honesty is core to good strategies.
Quantification is important. Judgment is essential.
Go for effectiveness first, then efficiency.
Driving Brand value (and capturing it) is at the core.
Powerful marketing generates recurrent incremental value.
Value & Price Driving brand value (and capturing it) is at the core
We all get paid for the incremental value we generate.
Brands are values, feeling and emotions (that create desire).
The best brands have feelings and emotions that in turn create desire.
Brands are different from products.
Rational marketing works. Emotional marketing works better.
It is not about what we say or do, it is about how we make people feel.
Think Brand Portfolio (always).
Target groups are not always obvious
Nothing destroys value faster than random behaviour.
Everything starts with the product… but product isn't everything.
Perception is reality.
What people think, say and do are three very different things.
Mind who makes the call (marketing is like singing).
Mind who makes the call (marketing is like singing).
Factory processes are essential to recurrent powerful marketing.
Great partners are key to great output.
130 Old Street, London.
EC1V 98D
United Kingdom
Phone Number: +447557 255733
Email: info@toplinemarketing.net
General Mitre 40-51, First Floor
08017 Barcelona, Spain
Phone Number: +34626 396073
Email: info@toplinemarketing.net