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TOP LINE MARKETING: We are not consultants. We are experts with proven track records in our fields. We help corporations get better results through better marketing.

Challenge Everything

Do you know how effective your marketing is?
Is your marketing more effective than your competitors?
Are you investing in the right form of marketing?
Do you have a plan to make your marketing more effective?
Are you working with the best partners?
Do you have the right processes in place?
Do you have the right talent at your disposal?
Are you structured in the most efficient way?

Straight Talking Approach

The big difference between Top Line and other consulting groups is that we’ve run some of the most demanding businesses in the most demanding marketing environments and still achieved very strong results.

Our direct approach will provide you with the principals to make your organisation more confident and better structured. We will challenge the status quo, helping you drive the change necessary in making your marketing more efficient and more effective.

Once we have given you our recommendation, via our global pool of best-in-class associated partners built up over the years, we can help you execute.

MARKETING BREADTH

managed over $100B revenue TOP GLOBAL BRANDS in 5 continents.

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MARKETING EXPERIENCE

developing and executing marketing strategies

Top Line Marketing Experience

** All trademarks and registered trademarks are the property of their respective owners.

MARKETING RECORDS
  • Recurrent Increased Brand Awareness & Revenues for The Coca-Cola Company
  • Top Global Maketer at Effie Awards (2014-2015)
  • 24 Cannes Lions and Advertiser of the year at Cannes in 2013
  • Advertiser of the Decade at El Sol
  • Advertiser of the year at El Ojo de IberoAmerica (2012-2013 & 2014)

 

Awards Top Line Marketing

The Team

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Javier Sánchez Lamelas

CEO

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Guido Rosales

Co-Founder and Partner

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Pedro Mir

Co-Founder and Partner

Best Practice

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GOOD STRATEGY

Strategies are meant to achieve objectives

Things change… good strategies are fluid.
Brutal honesty is core to good strategies.
Quantification is important. Judgment is essential.
Go for effectiveness first, then efficiency.

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BRAND VALUE

Driving Brand value (and capturing it) is at the core.

Powerful marketing generates recurrent incremental value.
Value & Price Driving brand value (and capturing it) is at the core
We all get paid for the incremental value we generate.

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EMOTIONAL BRANDING

Brands are values, feeling and emotions (that create desire).

The best brands have feelings and emotions that in turn create desire.
Brands are different from products.
Rational marketing works. Emotional marketing works better.
It is not about what we say or do, it is about how we make people feel.
Think Brand Portfolio (always).

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BRAND BUILDING

Target groups are not always obvious

Nothing destroys value faster than random behaviour.
Everything starts with the product… but product isn't everything.
Perception is reality.
What people think, say and do are three very different things.

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FACTORY PROCESS

Mind who makes the call (marketing is like singing).

Mind who makes the call (marketing is like singing).

Factory processes are essential to recurrent powerful marketing.
Great partners are key to great output.

MARTKETING “THE HEART AND THE BRAIN OF MARKETING”

‘The Heart & The Brain Of Marketing’ exposes the marketing secrets behind two of the world’s most exciting global machines, P&G and Coca-Cola, and how you can apply them to your brand. The book explores the core beliefs and principles necessary to evolve marketing across cultures and fast-changing environments.

The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy.

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  • “Javier’s real-world experiences with at some of the world’s most renowned marketers give him the authority to write not just a book about marketing, but a candid guide that tells you how to do it effectively. His war stories are as insightful as they are entertaining.”

    Sir Martin Sorrell – WPP founder & CEO

  • “Javier deciphers the science of the art of marketing. Reading his book will make you understand what makes good marketing and you will certainly be able to recognize good marketing when you see it.”

    Jose Octavio Reyes – The Coca-Cola Company former Group President Latam, Brazil

  • “Javier is one of the most successful marketing pros around the world, with 30 years of global experience in two of the best leading schools: P&G and Coca-Cola. He is insight-driven, relentless in driving results. This book captures his beliefs on how to do marketing outside the box. It's a must-read for anybody interested in the subject. It's so entertaining that you won't be able to put the book down!”

    Javier Benito – CEO, KFC Latam

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Included in the 800-CEO-READ list

Foreword INDIES finalist

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Readers’ Favorite 5-star review

CONTACT US

LONDON

130 Old Street, London.
EC1V 98D
United Kingdom
Phone Number: +447557 255733
Email: info@toplinemarketing.net

BARCELONA

General Mitre 40-51, First Floor
08017 Barcelona, Spain
Phone Number: +34626 396073
Email: info@toplinemarketing.net