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We are not consultants. We are experts with proven track records in our fields. We help corporations get better results through better marketing.

Top Line Marketing

We learned in the field

We are field managers. We have large international experience across FMCG industries in the most demanding environments.

This is the team

Pedro Mir Co-Founder and Partner

Javier Sánchez Lamelas CEO

Jonathan Lawlor Partner and General Manager Middle East & Africa

Guido Rosales Co-Founder and Partner

This is what we think

GOOD STRATEGY

Strategies are meant to achieve objectives

BRAND
VALUE

Driving Brand value (and capturing it) is at the core.

EMOTIONAL
BRANDING

Brands are values, feeling and emotions (that create desire).

BRAND
BUILDING

Target groups are not always obvious

FACTORY
PROCESS

Mind who makes the call.

This is our Operating Manual

‘The Heart & The Brain Of Marketing’ exposes the marketing secrets behind two of the world’s most exciting global machines, P&G and Coca-Cola, and how you can apply them to your brand. The book explores the core beliefs and principles necessary to evolve marketing across cultures and fast-changing environments.

The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy.

Get the book in Amazon

“Javier’s real-world experiences with at some of the world’s most renowned marketers give him the authority to write not just a book about marketing, but a candid guide that tells you how to do it effectively. His war stories are as insightful as they are entertaining.”
Sir Martin Sorrell – WPP founder & CEO
“Javier deciphers the science of the art of marketing. Reading his book will make you understand what makes good marketing and you will certainly be able to recognize good marketing when you see it.”
Jose Octavio Reyes – The Coca-Cola Company former Group President Latam, Brazil
“Javier is one of the most successful marketing pros around the world, with 30 years of global experience in two of the best leading schools: P&G and Coca-Cola. He is insight-driven, relentless in driving results. This book captures his beliefs on how to do marketing outside the box. It's a must-read for anybody interested in the subject. It's so entertaining that you won't be able to put the book down!”
Javier Benito – CEO, KFC Latam

LONDON

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Phone Number: +447557 255733
Email: info@toplinemarketing.net

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Phone Number: +34626 396073
Email: info@toplinemarketing.net